Social Media Optimization

Social media optimization (SMO) is the use of social media websites to manage and improve a company’s page and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, engage with customers, and mitigate potentially harmful messages.

• Social media optimization is the use of social media sites to improve the brand and online presence of a company or an organization.
• Social media websites are used to increase awareness of new products and services. Social Media sites help companies to connect with customers.
• Popular platforms such as Facebook, LinkedIn, Instagram, YouTube, Snapchat, and Pinterest are used for digital marketing.